Designing Brand Idenity - Episode 21
Power To The Small Business
How do you solve the branding puzzle, especially if you're an existing business? Your brand is your company's most important asset, so you need to do it right. Alina Wheeler is the author of
Designing Brand Identity, now in it's second edition. In this episode of Power to the Small Business, Alina Wheeler gives us four simple questions to answer. Answering those four questions is the
start to desi...
read more
How do you solve the branding puzzle, especially if you're an existing business? Your brand is your company's most important asset, so you need to do it right. Alina Wheeler is the author of
Designing Brand Identity, now in it's second edition. In this episode of Power to the Small Business, Alina Wheeler gives us four simple questions to answer. Answering those four questions is the
start to designing your brand identity. Show notes and links are posted on The Marketing Spot Blog: TheMarketingSpot.blogspot.com
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Mon December 22 2008
How do you solve the branding puzzle, especially if you're an existing business? Your brand is your company's most important asset, so you need to do ...
read more
How do you solve the branding puzzle, especially if you're an existing business? Your brand is your company's most important asset, so you need to do it right. Alina Wheeler is the author of
Designing Brand Identity, now in it's second edition. In this episode of Power to the Small Business, Alina Wheeler gives us four simple questions to answer. Answering those four questions is the
start to desi...
read more
How do you solve the branding puzzle, especially if you're an existing business? Your brand is your company's most important asset, so you need to do it right. Alina Wheeler is the author of
Designing Brand Identity, now in it's second edition. In this episode of Power to the Small Business, Alina Wheeler gives us four simple questions to answer. Answering those four questions is the
start to designing your brand identity. Show notes and links are posted on The Marketing Spot Blog: TheMarketingSpot.blogspot.com
read less
Fri December 12 2008
Mobile marketing was supposed to be hot in 2008. What happened? We're not really much closer to using mobile tools on a local level than we were when ...
read more
Mobile marketing was supposed to be hot in 2008. What happened? We're not really much closer to using mobile tools on a local level than we were when the year began. Part of the reason is that it's
somewhat of an unknown for small businesses. Some of the big questions are "What is it? How can I use it? How do I get started." In this episode of Power to the Small Business, Kim Dushinski answers
tho...
read more
Mobile marketing was supposed to be hot in 2008. What happened? We're not really much closer to using mobile tools on a local level than we were when the year began. Part of the reason is that it's
somewhat of an unknown for small businesses. Some of the big questions are "What is it? How can I use it? How do I get started." In this episode of Power to the Small Business, Kim Dushinski answers
those questions and simplifies mobile in to something more understandable. Kim is the author of The Mobile Marketing Handbook. and her company is Mobile Marketing Profits in Denver, Colorado. Kim
says there are certain mobile tools that are better for small businesses than others. Also, mobile marketing is not right for everyone.
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Sat November 08 2008
Can social media be used as a marketing tool for your business? Many social media evangelists say yes. That may not be necessarily so for the small bu...
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Can social media be used as a marketing tool for your business? Many social media evangelists say yes. That may not be necessarily so for the small business. The first challenge is to navigate the
confusing social media landscape. The second challenge is to figure out how to use social media. In this episode of Power to the Small Business, Dave Evans helps fit all the pieces together of this
marke...
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Can social media be used as a marketing tool for your business? Many social media evangelists say yes. That may not be necessarily so for the small business. The first challenge is to navigate the
confusing social media landscape. The second challenge is to figure out how to use social media. In this episode of Power to the Small Business, Dave Evans helps fit all the pieces together of this
marketing puzzle. Dave is a social media consultant with Digital Voodoo in Austin, Texas and the author of Social Media Marketing: An Hour a Day. Dave says that social media can be a very potent
marketing tool if you know how to use it. Listen to the episode to learn: What is social media? How to use social media to market a business? How to develop a plan to use it social media.
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Thu October 23 2008
Viral marketing gets too much credit. Slap together a hilarious video, slap it on YouTube and then people all over the world will rush to see it. Prob...
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Viral marketing gets too much credit. Slap together a hilarious video, slap it on YouTube and then people all over the world will rush to see it. Problem is, that very rarely leads to quantifiable
business. And that type of viral marketing is practically useless to a local small business. JD Hinton writes songs, is a performer, and he lives in Central Texas. Last month he hosted an amazing
event t...
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Viral marketing gets too much credit. Slap together a hilarious video, slap it on YouTube and then people all over the world will rush to see it. Problem is, that very rarely leads to quantifiable
business. And that type of viral marketing is practically useless to a local small business. JD Hinton writes songs, is a performer, and he lives in Central Texas. Last month he hosted an amazing
event that he simply refers to as a wine concert. But it was much more. It was actually a jazzy, bluesy, eclectic event. The event sold out in four days and was was marketed almost exclusively by a
form of viral email. There were no jokes, no funny videos, no amazing claims. Listen to how JD did it.
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Thu September 25 2008
Word of mouth is often called the most powerful form of advertising. But the concept perplexes many small businesses. What is it? How does it work? Ca...
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Word of mouth is often called the most powerful form of advertising. But the concept perplexes many small businesses. What is it? How does it work? Can it be controlled? In this episode of Power to
the Small Business, word-of-mouth expert Jackie Huba provides some answers to those questions. Jackie is the author (with Ben McConnell) of Creating Customer Evangelists and Citizen Marketers. She
belie...
read more
Word of mouth is often called the most powerful form of advertising. But the concept perplexes many small businesses. What is it? How does it work? Can it be controlled? In this episode of Power to
the Small Business, word-of-mouth expert Jackie Huba provides some answers to those questions. Jackie is the author (with Ben McConnell) of Creating Customer Evangelists and Citizen Marketers. She
believes that customer evangelism should be a primary concern of your business. Huba advises that you build word of mouth in to the DNA of everything you do in business. See complete show notes on
the blog: http://themarketingspot.blogspot.com/2008/09/word-of-mouth-tips-from-jackie-huba.html
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